Warner Bros. Discovery (WBD) has agreed a cope with Google Cloud to make use of the latter’s Vertex AI to generate captions for programming throughout a wide range of platforms. WBD claims that its Caption AI system can considerably cut back manufacturing time and prices whereas enhancing the accuracy of captions for US-based viewers.
The tech can be used for unscripted programming on the outset, which might embrace information, sports activities and actuality TV throughout the likes of Max, CNN and Discovery+. WBD claims the system can cut back the time it takes to create captions by as much as 80 p.c and captioning prices by as much as 50 p.c. There’ll nonetheless be a degree of human assessment for high quality assurance, and the corporate claims this strategy will assist refine and practice Caption AI’s workflow to enhance it over time.
Nonetheless, captioning requires loads of talent, particularly for dwell TV the place transcribers should sustain with what’s being mentioned as precisely as doable. Unscripted programming additionally tends to incorporate loads of overlapping chatter and it is unclear simply how efficient AI can be at transcribing that precisely. Nonetheless you slice it although, relying extra on AI-generated transcriptions will imply much less work for individuals within the house.
It’s going to be fascinating to see whether or not WBD expands this tech to subtitles for scripted programming. Subtitling (one thing I admittedly used to do for a residing) is a talented artwork. Amongst different issues, it entails precisely capturing sound results, music cues and non-verbal utterances; correctly explaining idioms for localization functions; and ensuring subtitles are timed correctly. There is a ton of nuance concerned, and it could be troublesome for AI to get it proper.
It is hardly stunning that WBD is Caption AI as a method to economize. The corporate has been aggressively cutting costs (and attempting to bolster its revenue) because it shaped in 2022 with the merger of WarnerMedia and Discovery.
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