OpenAI staffers reportedly ‘shocked’ by ‘ominous’ brand rebranding

OpenAI may bear large modifications subsequent yr, which embrace getting a model new brand. Based on Fortune, although, workers members have been lower than enthused once they acquired a sneak peek of its supposed new brand at a latest company-wide assembly. The corporate’s hexagonal flower image, which has grow to be fairly recognizable due to ChatGPT’s popularity, is gone. As a substitute, it is changed by a big black “O” or a easy ring or circle that staffers reportedly discovered to be devoid of creativity — ominous, even.

Primarily based on how the publication’s sources described it, the brand new brand feels like the exact opposite of OpenAI’s present one, which was designed to symbolize “precision, potential and optimism.” The corporate apparently began its redesign efforts a yr in the past after hiring new folks for its inner inventive and design workforce. Fortune says one of many causes OpenAI goes for a model new look is as a result of it does not personal the typefaces used for its brand and its web site. The corporate is, maybe, trying to solidify its identification because it turns into extra of a family identify.

Fortune additionally beforehand reported that OpenAI is altering its convoluted non-profit company construction subsequent yr. The corporate began as a non-profit, and a non-profit entity nonetheless controls its for-profit arm. Sam Altman, OpenAI’s CEO, reportedly instructed workers that the corporate is moving away from its non-profit structure and is turning into a extra conventional for-profit firm. If OpenAI’s leaders take heed to worker suggestions, although, then the brand new OpenAI will debut with one other brand and never one which even its personal folks discover sinister.